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Podcast
Podcast
Podcast
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
Marketing
A Startup Marketing Masterclass: MJ Smith | E6
In this episode, MJ Smith—a bold and innovative marketing leader—shares her career journey and the unconventional ideas that propelled her success. From pitching an IoT sensor for live fish transport that won $150k in funding and became ROI-positive in five months, to transforming Firetrace’s marketing strategy as its first VP, MJ has consistently redefined industrial marketing.
Nov 7, 2024
39:06 min
About
Featuring
Jousef Murad
Jousef Murad
CEO & Founder APEX
Jousef Murad, mechanical engineer and founder of APEX, leverages expertise in marketing and AI automation to drive innovation and strategic growth, earning trust as a leading industry advisor.
MJ Smith
MJ Smith
VP of Marketing, CoLab Software
MJ Smith is a marketing leader known for bold ideas and measurable results. She has transformed strategies at Firetrace, scaled revenue 5x at Refine Labs, and now leads marketing at CoLab Software, where she’s redefining collaboration in mechanical engineering.
📈 Apply for a free initial marketing & business consultation at: https://apex-consulting.ai/
🌎 MJ on LinkedIn: https://www.linkedin.com/in/mjpsmith/
In this episode, we dive into the career journey of MJ, a bold and innovative leader who’s redefining the boundaries of industrial marketing and collaboration. From pitching ambitious ideas like an IoT sensor for live fish transport—which won his team $150k in funding and became ROI-positive within five months—to transforming Firetrace's marketing approach as its first VP, MJ’s story is one of resilience, creativity, and strategic growth. Tune in to hear how he scaled revenue 5x at Refine Labs, joined CoLab Software to revolutionize mechanical engineering collaboration, and what he's learned about taking unconventional ideas to the top.
🚀 Business Skills to be Future Proof: https://business-suite.io/
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Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX