Joshua Hänni, founder of Brainhance in Switzerland, explains why most companies asking for AI actually need digitalisation first, and why that single misconception is putting an entire profession at risk. From the missing systems behind how client data even arrives at a firm to the hourly-rate dilemma that makes automation feel like a pay cut, Joshua breaks down the three biggest quick wins for fiduciaries and tax advisors, where AI in tax law is still genuinely dangerous, and what happens to the firms that do nothing while private equity buys up the small offices around them.