SEO & GEO in the Age of Artificial Intelligence - Phil Poosch | EP.4

Phil Poosch, founder of Poosch Consulting GmbH, explains why the belief that SEO is dead and everything is now GEO is the most expensive mistake companies are making right now. Around 70% of your visibility in ChatGPT, Perplexity and Google AI Overviews still rests on classic SEO, with only 30% built on top. From the three pillars of technology, content and reputation to why PR has become the hardest SEO lever in B2B, Phil breaks down how to be recommended rather than merely ranked, and why the window for a head start is open right now.

Sep 2, 2026

24:39

About

Featuring

Jousef Murad

CEO & Founder APEX

Jousef Murad, mechanical engineer and founder of APEX, leverages expertise in marketing and AI automation to drive innovation and strategic growth, earning trust as a leading industry advisor.

Phil Poosch

Founder and Managing Director of Poosch Consulting GmbH

Phil Poosch is the founder and managing director of Poosch Consulting GmbH, a Siegen-based consultancy specialising in digital visibility and lead generation for the German Mittelstand. He helps mid-sized B2B companies get found through Google and AI search and build relationships via LinkedIn, turning that visibility into a steady stream of qualified enquiries.

Want to stay ahead in the AI game? Then it’s time to stop experimenting and start implementing.

At APEX Consulting, we install custom AI systems that actually generate revenue, eliminate repetitive work, and give you a measurable edge over the competition. From B2B lead generation to full-scale automation strategies, we help companies turn AI hype into real business results.