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Podcast
Podcast
Podcast
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
Marketing
Simple Marketing For Smart People: Billy Broas | E4
In this episode, Billy Broas—creator of the Five Lightbulbs® messaging framework—explains how to turn complex ideas into clear, persuasive messages that drive sales and build lasting brands. With a track record of helping hundreds of entrepreneurs translate technical or niche products into language that clicks with their audience, Billy shares his approach to simplifying without losing substance. We discuss the origins of his framework, why clarity beats cleverness, and how better messaging can transform both marketing and business growth.
Aug 23, 2025
37:42 min
About
Featuring
Jousef Murad
Jousef Murad
CEO & Founder APEX
Jousef Murad, mechanical engineer and founder of APEX, leverages expertise in marketing and AI automation to drive innovation and strategic growth, earning trust as a leading industry advisor.
Billy Broas
Billy Broas
Marketing Coach & Creator of the Five Lightbulbs® Framework
Billy Broas is a marketing coach who helps entrepreneurs simplify complex products into clear, high-converting messaging. He is the creator of the Five Lightbulbs® framework, a proven system for crafting messages that resonate and sell.
📈 Apply for a free initial marketing & business consultation at: https://apex-consulting.ai/
📚 Simple Marketing for Smart People: https://geni.us/1Wu1pRv
🚀 Business Skills to be Future Proof: https://business-suite.io/
🌎 Billy's socials:
👉 https://www.instagram.com/fivelightbulbs
👉 https://www.linkedin.com/in/billybroas/
Billy Broas has a gift for making the complex simple. He helped hundreds of entrepreneurs translate their complex products and services into simple yet powerful language that drives sales and builds brands.
Billy is the creator of the popular Five Lightbulbs® messaging framework, which has been described as a revolutionary approach to marketing.
He lives in San Diego with his wife and two wonderful children and enjoys frequent trips to Mexico.
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Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX