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Podcast

Podcast

Podcast

THE DIGITAL RENAISSANCE

THE DIGITAL RENAISSANCE

THE DIGITAL RENAISSANCE

Marketing

The Truth About SEO in 2025: Ranking, AI, and Google’s Next Moves - Manick Bhan | E13

In this episode, Manick Bhan—founder & CEO of LinkGraph and CTO of the SearchAtlas SEO software suite—unpacks the biggest SEO myths holding businesses back in 2025. With over a decade of experience blending growth hacking, data science, and programming, Manick reveals why traditional SEO approaches often fail and how brands can future-proof their strategy.

Mar 22, 2025

40:13 min

About

Featuring

Jousef Murad
Jousef Murad

Jousef Murad

Jousef Murad

CEO & Founder APEX

Jousef Murad, mechanical engineer and founder of APEX, leverages expertise in marketing and AI automation to drive innovation and strategic growth, earning trust as a leading industry advisor.

Jousef Murad
Jousef Murad

Manick Bhan

Manick Bhan

Founder & CEO, LinkGraph; CTO, SearchAtlas

Manick Bhan is a seasoned SEO strategist, growth hacker, and data scientist. As the founder of LinkGraph and CTO of SearchAtlas, he develops innovative, data-driven search strategies that help brands outperform competitors. With expertise in technical SEO, content optimization, and AI-driven search, Manick is recognized for challenging industry norms and shaping the future of digital visibility.

📈 Lead Gen & Process Automation on Autopilot – So You Can Focus on Closing Deals: https://apex-consulting.ai/

🧠 Book your free AI Audit today: https://calendly.com/apex-consulting-...

🌎 Join the AI/Lead Gen community: https://app.apex-consulting.ai/

Manick Bhan has spent over a decade on SEO, pioneering data-driven strategies that help brands scale and outperform the competition. As the founder and CEO of LinkGraph and CTO of the SearchAtlas SEO software suite, he combines his expertise as a growth hacker, data scientist, and programmer to challenge industry norms and improve search optimization strategies

In this episode, he breaks down the biggest SEO misconceptions, revealing why traditional approaches often fail and how brands can build a strategy that actually works. He introduces the X-A-C-T framework, a holistic SEO model that optimizes rankings through user experience, authority, content, and technicals. He also explores AI-driven content strategies, the growing importance of Answer Engine Optimization, and how businesses can adapt to Google's changing ranking signals.

Beyond Google, Manick explains why businesses must rethink search strategy, taking into account platforms like YouTube, Bing, and AI-powered search assistants. He shares how brands can establish topical authority, leverage domain knowledge networks, and even influence large language models like #ChatGPT to appear in AI-generated responses!

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Never miss an episode, learn from the best.

Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.

Host by

Jousef Murad

CEO & Founder APEX

Never miss an episode, learn from the best.

Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.

Host by

Jousef Murad

CEO & Founder APEX

Never miss an episode, learn from the best.

Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.

Host by

Jousef Murad

CEO & Founder APEX

Never miss an episode, learn from the best.

Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.

Host by

Jousef Murad

CEO & Founder APEX