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Podcast
Podcast
Podcast
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
THE DIGITAL RENAISSANCE
Marketing
The Power of Data Visualization in Marketing & Sales - Lisa Wierer | E12
In this episode, Lisa Wierer—data scientist, professor, and expert in large language models, network analysis, and data storytelling—explains how companies can turn raw numbers into compelling narratives that connect with customers on an emotional level.
Mar 8, 2025
48:38 min
About
Featuring
Jousef Murad
Jousef Murad
CEO & Founder APEX
Jousef Murad, mechanical engineer and founder of APEX, leverages expertise in marketing and AI automation to drive innovation and strategic growth, earning trust as a leading industry advisor.
Lisa Wierer
Lisa Wierer
Data Scientist & Professor
Lisa Wierer is a data scientist and professor specializing in large language models, network analysis, and data storytelling. She helps organizations transform data into impactful narratives that drive engagement and sales by combining analytical expertise with a deep understanding of human psychology.
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In this episode, we explore the transformative power of data visualization in marketing and sales with Lisa Wierer, a data scientist and professor specializing in large language models, network analysis, and data storytelling. Lisa shares her expertise on how companies can use data to develop compelling narratives that resonate emotionally with customers, driving engagement and sales. She discusses the psychology behind decision-making, the importance of aligning data stories with a company’s core values, and common pitfalls in data communication.
Lisa also provides practical examples, such as her work with a waste management company, where she helped transform their data communication to boost sales. She emphasizes the role of emotions in marketing and how data can be made impactful through visuals and storytelling. Looking ahead, Lisa highlights the growing importance of purpose-driven branding, especially for younger generations like Gen Z and Gen Alpha.
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Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX
Never miss an episode, learn from the best.
Each episode features in-depth discussions, often with industry leaders who have successfully navigated the digital marketing and sales landscape.
Host by
Jousef Murad
CEO & Founder APEX