Any kind of offer that is to be marketed through online marketing or paid advertising stands and falls with one thing: the margin! Paid advertising is now more expensive than ever!
Whether on LinkedIn, Meta, YouTube or TikTok - the times when you could sell cheap offers from 50 to 500 euros via funnels or sales pages in a highly profitable way are long gone!
If you don't take at least 2,000 to 5,000 euros per month in the B2B sector, then you have NO CHANCE of prevailing against other competitors online! For business customers, it makes NO SENSE to sell anything that doesn't cost at least 8,000 to 25,000 euros (or more!)...
Think about it...
If your offers are low-priced, then you have to be a marketing genius, so to speak, to be profitable at all with today's high click prices on all these platforms such as LinkedIn and Meta.
It doesn't matter which funnel or which marketing strategy you use - low prices destroy ANY PROSPECT of success!
On the other hand, if you were to sell a high-price offer between €2,000 and €25,000 (per month!), then click prices no longer matter! Even if you're not particularly good at running paid advertising, there will still be enough left over for you to have a healthy margin!
This is also the decisive factor why most coaches, consultants, agencies and experts sooner or later opt for the high-price strategy - or give up their business in frustration at some point...